Anthropomorphism in Branding: A Bibliometric Parameters and Analysis, International conference of business theories & practices (i-COB 2025)
2025
Factors Affecting Career Commitment of Public Servants in Vietnam: Perspectives of Investment Model and Moderation Effects of Perceived Economic Conditions, Future Workscapes: Emerging Business Trends and Innovations 11,
2025
The Relationship Between Social Sustainability Practices and Performance Outcomes in Supply Chain Management: The Case of Vietnam, Sage Open
2024
THE EFFECT OF INFLUENCERS ATTRIBUTES AND BRAND ATTITUDES ON LIVESTREAMING IMPULSE BUYING, International Conference on Business and Finance (ICBF) 2023
2024
THE ROLE OF BRAND ANTHROPOMORPHISM IN BUILDING BRAND ATTACHMENT: THE EXPERIMENT RESEARCH ON BEVERAGE BRANDS, Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
