The importance of Green Innovation strategic orientation on firm ESG performance : Mediating effect of green human resource management, INTERNATIONAL CONFERENCE OF BUSINES THEORIES & PRACTICES iCOB 2024
2025
Consumer ethnocentrism as a psychological resistance against pre-purchase evaluation of remanufactured products originating in foreign countries: empirical study in Vietnam, International conference of Business Theories & Practices iCOB 2024
2025
The Relationship Between Social Sustainability Practices and Performance Outcomes in Supply Chain Management: The Case of Vietnam, Sage Open
2024
THE ROLE OF BRAND ANTHROPOMORPHISM IN BUILDING BRAND ATTACHMENT: THE EXPERIMENT RESEARCH ON BEVERAGE BRANDS, Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
2024
Linking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam, Journal of Business-to-Business Marketing