Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis, Asia Pacific Journal of Marketing and Logistics
2025
Promoting Consumers’ Adoption of Buy-Now-Pay-Later Feature while Using E-wallet Application: The Case of Gen Z in Vietnam, 19th European Conference on Innovation and Entrepreneurship
2025
The Effect of Social Media Marketing on Consumers' e-Waste Recycling Intention to Participate: The Case of the Vietnamese Market, 19th European Conference on Innovation and Entrepreneurship
2024
Ảnh hưởng điều chỉnh của cảm nhận tiết kiệm đến ý định sử dụng dịch vụ giao đồ ăn trên điện thoại của thế hệ Z, Kinh tế và dự báo
2024
Unveiling the impact of technological innovation and SMEs resilience: the moderating role of firms' social sustainability orientation, European Journal of Innovation Management