Destination attractiveness index for ecotourism and comparison between two cases in the Mekong Delta region of southern Vietnam , International Journal of Tourism Policy
2024
The association between relationship marketing investments and customer gratitude in the Vietnam retail sector: an S-O-R approach , International Journal of Business and Emerging Markets
2024
Authentic experience, place attachment, and behavioral intention: Vietnamese religious tourism, SAGE Open
2023
Enhancing store brand equity through relationship quality in the retailing industry: evidence from Vietnam, Cogent Business & Management
2022
Consumer Entitlement Inventory: A Scale Extension and Application to the Vietnamese Retail Context, Organizations and Markets in Emerging Economies
